97.3 THE DAWG... WIQB... Y-100... 99.5 THE X... WTFM... LIVE 88-5... WBZX... HOT 89.9... BIG DOG 103.5... WKQI... C100... HOT 97... CBC... COAST 101.1... COUNTRY 95-9... EAGLE 103.5... HITS 99.1... JR FM... KDAL... WCSX... K-ROCK 97.5... WNFL... KICX 105.9... KISS 94.5... LIVE 105... 95.9 THE HOG... WWWW... KKLH... WCLT... FRED FM... CFCW... KOOL 96.5... THE PEAK 98.5... VOCM... THE VAN... KRMG... XL96... WERC... Z100... KTPK... THE ROCK 95.1... WSAU... WAYNE FM... MAGIC 96.5... WONE-FM... OCEAN 100... KGRC... PLANET RADIO 105.1... WROE... POWER 102... CKPC... Z99... WTQR... Q106... 100.1 THE FOX... WKXA... CJAD... Q92... WHBZ... ROCK 107... WMGK... SILK FM... THE DAWG... WARQ... THE FAN 590... WIXX... Q104... K-ROCK 105.5... WMEV... THE GIANT 101.9... KTCO... U93... CFRB... WHBL... HOT 93.5... WNCT... Y97.5... WIFC... KG COUNTRY... MAGIC 99.9... KXXY... 100.7 MIX FM... WOLZ... 101.3 KOOL FM... WVFM... ESPN 1600... WQMX... 103.1 THE BEAR... WAOR... 104.1 THE DOCK... WDEZ... Z102.9... WSFL... CLASSIC HITS 102.7... WOLX... 105.9 KISS FM... CFPL-FM... K-97... 1O6.5 THE BUZZ... KTDY... V103.3... CAPITAL FM... WHMI... 104.9 THE RIVER... WOZZ... 90.3 AMP RADIO... WNWV... C103... WKKG... KMEZ... 93 ROCK... HOT 107.5... WHBC... 94.1 THE EDGE... WRKI... XL103... WKZO... FREE 98.1... KFGO...
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Radio P1’s: Who are You?

I’ve long been interested in psychographics. Wikipedia defines it as “the study of personality, values, opinions, attitudes, interests, and lifestyles.” We dipped our toe into it Tuesday when we explored P1’s listeners self-image as expressed movie ratings style. Today, we’ll dig deeper…

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Radio P1’s: Not That Innocent

Last month, we reported on the major findings of this year’s ListenerThink P1 research, which focused on how listeners’ P1 station makes them feel. Important stuff, but I like to explore the “wild and wacky” side of format preference too…

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Country P1’s: Country Proud

Country P1’s don’t differ dramatically from listeners as a whole. But the overall picture that emerges is a group of listeners who are unusually comfortable and contented with their P1 station.

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Oldies/Classic P1’s: Feelin’ Groovy

In this research, we first asked respondents to complete the sentence: Listening to [name of station they listen to most] makes me feel ______. That’s unaided, meaning it comes straight out of respondents’ own minds. What came out of Oldies/Classic P1’s was especially enlightening…

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A/C P1’s: Comfort Food

A/C P1’s score lower than average on many of the feelings they get from the station they listen to most. The low scores reflect of a lack of passion which we’ve noted more than once in previous research…A/C just isn’t a passion format!

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The Quotations of Chairman Mark

Marketing is simple, really...It's about who can we get and how can we get them.

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