Yesterday. we looked at Classic Rock listeners’ definition of the format’s music in terms of the big picture — what makes a Classic Rock song or band “classic”? Today, we’ll get into which performers are Classic Rock, in their opinion, and which aren’t…
On Tuesday, we shared positive findings based on a breakout of 320 Classic Rock listeners from a larger online sample we collected earlier this year. An overwhelming majority agree that Classic Rock sounds every bit as good now as it did decades ago. The vast majority disagree that they’re “tired of listening to Classic Rock.”
When the Classic Rock format launched in the ’80s, skeptics said it wouldn’t last…that its music would be burnt out quickly. Now here we are decades later, and the format is still going strong!
On Tuesday, we revealed FM radio’s approval rating — a glowing 83%. Today, we reveal where AM radio stands in the hearts and minds of Americans…
We hear about approval ratings all the time on the news…usually about how low they are for politicians or political institutions. So I thought: What about the institution of radio?
The Quotations of Chairman Mark
“ Marketing is simple, really...It's about who can we get and how can we get them.”
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