Archive for 2005

Jack vs. “The Rules”

Is the Jack phenomenon ushering in a new era of “eclecticism” in radio? I don’t think so. When Jack first launched, many thought

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Hope for the Next Generation?

In its focus on “prime demos,” radio has pretty much ignored young listeners — the future prime demos. I can’t blame stations for

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One Trick Pony

The Lions fired head coach Steve Mariucci this week after less than three seasons. His “West Coast Offense” didn’t produce in Detroit, despite

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Building The Great Divide

Politics is a topic I studiously avoid with present (and potential) clients. Religion too. There’s nothing to be gained and much to be

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The Power of the Principles

I don’t have psychic powers, but I have mastered The Essential Principles of Marketing. Armed with that wisdom, I am able to predict

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The Longest Good-Bye

Have you ever left an airshift, either by choice or “involuntarily”…i.e., by getting fired? I’ve been there. Often, your final show comes before

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WCBS-FM and New Coke

Why should successful stations should do research? Because research can help them stay successful. It can tell them whether their music mix is

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“Risky Business” Pays Off

“Take some chances,” Inside Radio reports…”That turned out to be the dominant theme of the NAB Radio Show. Keynoters like Seth Godin and

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