Archive for 2006

Bullish on Radio

A friend (who was then working as a Promotions Director in TV) told me that “the three major network newscasts will be defunct

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HD Radio: “Yellow Alert”

Our latest HD Radio research delivers more disturbing news than our May HD study did. Then, we found a lack of familiarity with

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Bold Moves…Dumb Moves

When I was an M.B.A. student learning about research, I fantasized about the kind of sophisticated, high-tech, super-secret research techniques that companies like ABC would use. (Yes, I know that’s geeky, but don’t worry…I had normal fantasies too!)

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Research Must Be Objective

Last week, I wrote about my admiration for the Country format. But does that mean I am an advocate for Country? Does it

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Why I Admire Country

I’ve got to admit it: I’m not a country music fan…as a listener. But as a radio researcher and strategist, I do admire

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