Archive for 2009

What’s Your Focus?

Focus is crucial in marketing, whether it’s for a radio station or anything else. The question remains: What are you focusing on?

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Does Your Station Have Flavor?

One of my fond memories of growing up in Chicago is the hot dog joints. You can’t go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign.

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Radio Guys Get Branding!

It’s fashionable to bash radio executives today. But radio G.M.’s and P.D.’s are among the smartest people I know.

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Who Wants To Be In Radio?

I’ll never forget the NBC studio tour when was 11. What impressed me most was watching the WNBC radio morning show.

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Premature Capitulation?

Fifteen-plus years ago, a friend came to visit. We had worked together at a media research firm in the early ’80s. Later, he became a Promotion Director for an NBC affilate on the East Coast.

“In five years,” he told me, “the evening network newscasts will cease to exist.”

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The Power of Radio

I have long thought that radio is underrated when it comes to its power and influence in listeners’ lives. Radio’s power has been demonstrated once again in recent weeks…

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