Focus is crucial in marketing, whether it’s for a radio station or anything else. The question remains: What are you focusing on?
Archive for 2009
One of my fond memories of growing up in Chicago is the hot dog joints. You can’t go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign.
It’s fashionable to bash radio executives today. But radio G.M.’s and P.D.’s are among the smartest people I know.
I’ll never forget the NBC studio tour when was 11. What impressed me most was watching the WNBC radio morning show.
Fifteen-plus years ago, a friend came to visit. We had worked together at a media research firm in the early ’80s. Later, he became a Promotion Director for an NBC affilate on the East Coast.
“In five years,” he told me, “the evening network newscasts will cease to exist.”
I have long thought that radio is underrated when it comes to its power and influence in listeners’ lives. Radio’s power has been demonstrated once again in recent weeks…