Focus is crucial in marketing, whether it’s for a radio station or anything else. The question remains: What are you focusing on?
Archive for October, 2009
One of my fond memories of growing up in Chicago is the hot dog joints. You can’t go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign.
It’s fashionable to bash radio executives today. But radio G.M.’s and P.D.’s are among the smartest people I know.