Archive for October, 2009

What’s Your Focus?

Focus is crucial in marketing, whether it’s for a radio station or anything else. The question remains: What are you focusing on?

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Does Your Station Have Flavor?

One of my fond memories of growing up in Chicago is the hot dog joints. You can’t go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign.

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Radio Guys Get Branding!

It’s fashionable to bash radio executives today. But radio G.M.’s and P.D.’s are among the smartest people I know.

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