…to radio stations social media efforts. Specifically, 28% of 18-64’s online answer “yes” to the question: Do you subscribe to the Facebook pages or Twitter feeds of any radio stations?
Not surprisingly, the participation skews younger. Here’s the percentage among age groups:
And we find virtually identically numbers among men and women, even in the individual age cells.
This research is based on 1339 online interviews with 18-64 year olds, conducted last month.