…to radio stations social media efforts.  Specifically, 28% of 18-64’s online answer “yes” to the question:  Do you subscribe to the Facebook pages or Twitter feeds of any radio stations?

Not surprisingly, the participation skews younger.  Here’s the percentage among age groups:

18-24 25-34 35-44 45-54 55-64
46% 35% 25% 18% 20%

And we find virtually identically numbers among men and women, even in the individual age cells.

This research is based on 1339 online interviews with 18-64 year olds, conducted last month.