Christian Radio P1’s likely listen for spiritual enlightenment and encouragement most of all. We didn’t explore those motivations in our ListenerThink P1 research, so let’s look at where Christian P1’s stand when it comes to more secular benefits…
Relaxation is Number One. Christian Radio P1’s listen to relax about at much as Country P1’s do — more than listeners as a whole:
|RELAX AND UNWIND||TOTAL .||CHRSTN P1’s|
|SOMEWHAT IMPORTANT . .||31%||29%|
|NOT AT ALL IMPORTANT||6%||0%|
Relaxation is the only motivation that Christian Radio P1 score higher than average. Mostly, they’re average when it comes to the reasons for listening to radio.
But nostalgia — bringing back memories of a past time, place or event — is less of a motivation for Christian Radio P1’s than most. Christian P1’s are also likely to listen “to hear things that make you angry”…we’d expect (and hope) that would be the case!
The motivation where Christian Radio P1’s differ most from average is listening for social reasons — to “add to the fun” when they’re with other people:
|ADD TO THE FUN WITH OTHERS .||TOTAL .||CHRSTN P1’s|
|NOT AT ALL IMPORTANT||14%||28%|
We’ve often heard talk about “having a personal relationship with God.” For Christian P1’s more than other listeners, that personal relationship extends to their radio listening.