Archive for 2018

Stationality: Beyond the Basics

In today’s radio, “Stationality” – Station Personality – has become increasingly important. By Stationality, we don’t mean the personalities on the station (though they most definitely can contribute to it)…we mean a station’s overall style, feel and attitude. 

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It’s About the Product, Dude

CNBC’s The Profit is one of my favorites on TV. The show’s principal – Marcus Lemonis – is a brilliant businessman who invests in and saves failing businesses. But in the week’s episode, Marcus blew it.

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SWOT: Powerful Strategic Tool for Radio

Earlier this year, I had the opportunity to teach an introductory marketing class at Cleary – a local business university. Preparing for the class was a great refresher for me on many of the marketing concepts I’ve been employing for decades. But I also learned something new…

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Phone+Online= Better Surveys

Have you ever looked at the reviews for a hotel or resort online? It’s frustrating. You’ll read a glowing review and think: “Let’s go there!” But the next one says the place is horrific and you think again: “Uh, let’s not.”

Online reviews confuse because they’re based on self-selected samples…

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