Mark Kassof brings decades of wisdom and experience to the science and art of strategic research for radio.
His background is the synergy of research and radio. After a decade as a radio programmer and air talent, he earned an MBA with specialization in research. Since then, he has conducted research and developed strategies for some of the biggest successes in North American radio, among them stations owned by groups including Beasley, Blackburn, CBC, Emmis, Greater Media, Mid-West Family, Midwest Communications, Newcap, Nextmedia, Pattison, Radio One, Standard Broadcasting and Wilks, as well as outstanding independent stations.
Mark Kassof’s research expertise and decades in the industry means that he understands your challenges, talks your language, and delivers actionable insights for the real radio world.