I came across this today …
From Broadcast Dialogue: “A study from Yahoo and OMD Worldwide shows that the internet has surpassed radio as the preferred medium for music among youth in 11 countries. Forty-seven percent of young U.S. consumers prefer the internet for music, compared to 27% who prefer radio.”
When evaluating any research, take a close look at the methodology. In this case, the numbers were based on an online survey!
Think that might had any impact on the results???
