http://www.kassof.com/articles Just another WordPress weblog Fri, 12 Sep 2008 18:53:09 +0000 http://backend.userland.com/rss092 en Last week (9/4-7), I did a new study on HD Radio as a follow-up to my 2006 survey. Here's what we learned, based on 688 telephone interviews with 18-64's in the U.S... 67% of 18-64 year olds have heard of HD Radio. This represents a dramatic increase from '06, when only ... http://www.kassof.com/articles/2008/09/12/some-good-news-about-hd/ As an NBA fan (go Pistons!), I know how important home court advantage can be. Playing at home is an edge in all sports, but especially "hoops." In its battle with satellite radio and iPods, home court advantage can be an edge for your local radio station as well... The obvious edge ... http://www.kassof.com/articles/2008/05/02/redefining-home-court/ So, I just spent the first two hours of my morning waiting in line for at a GameStop store. Word was, they were going to have Nintendo Wii for sale. Sure enough, there's a line out the door when I get there. What possesses adults to wait in line for a ... http://www.kassof.com/articles/2007/11/23/different-is-better/ I just came from breakfast at McDonald's, where they offered me one of their new Premium Roast Coffees...not a sample, mind you, but a free regular-sized one. "Mickey D" is trying to move onto Starbucks' turf, so getting consumers to try their product is a very good idea. Well, it could have ... http://www.kassof.com/articles/2007/07/18/bitter-aftertaste/ It was 40 years ago this week that The Beatles released Sgt. Pepper's Lonely Hearts Club Band in the U.S. Many critics think it's the most influential album of all time. Rolling Stone ranked it number 1 on their 500 Greatest Albums of All Time in 2003. Sgt. Pepper was considered ... http://www.kassof.com/articles/2007/06/06/sgt-pepper-rip/ Watching the Pistons beat the Orlando Magic last night, it got me thinking about the Magic's Grant Hill and his years in Detroit...  The Pistons drafted Hill in '94 after he spent four very successful years at Duke, where his team won back-to-back NCAA championships. He won the NBA Rookie of the Year award ... http://www.kassof.com/articles/2007/04/12/resonance/ Is the daughter of a former Republican vice-presidential candidate. And she is, in the words of Rush Limbaugh, "a babe." I'm talking about Stephanie Miller, who's dad ran for V.P. on Barry Goldwater's ticket back in 1964. Somewhere along the line, Miller broke with her family's politics and has become the best ... http://www.kassof.com/articles/2007/04/02/the-future-of-liberal-talk-radio/ That's why I started my own research business 22 years ago (wow!) I was working for a big research company and, having shown that I could talk and knew what I was talking about, they took me out of doing projects and into sales. I would meet with potential clients, ... http://www.kassof.com/articles/2007/01/31/control-freak/ I'll admit it. I never listen to Classic Rockers except for professional reasons, even though I'm right in their target demo. Hey, it's great music. I was listening to Doug FM in the car with my daughter a few weeks ago when Won't Get Fooled Again came on. I was curious ... http://www.kassof.com/articles/2007/01/28/classic-rock-bores-the-st-out-of-me/ A friend (who was then working as a Promotions Director in TV) told me that "the three major network newscasts will be defunct in a few years." This was in 1990. Of course, the major network newscasts are very much alive sixteen years later. Katie Couric was just given $15 million a ... http://www.kassof.com/articles/2006/12/04/bullish-on-radio/