OUR CUSTOM STRATEGIC
RESEARCH
GIVES YOUR STATION A
COMPETITIVE EDGE
Our custom strategic research gives you an IN-DEPTH analysis of
your radio station, its competitors, and the audience. Specifically,
it is designed to deliver...
- A COMPREHENSIVE ANALYSIS OF
YOUR STATION...its performance, positioning,
image strengths and weaknesses.
- A COMPREHENSIVE ANALYSIS OF
THE COMPETITION…their positioning,
strengths, and vulnerabilities that you may be able to exploit.
- A COMPREHENSIVE ANALYSIS OF
THE AUDIENCE...their attitudes, priorities
and programming preferences. This research will pinpoint your
station's “hot targets” —those listeners that
hold the greatest potential for its growth.
- A POSITIONING STRATEGY FOR
YOUR STATION...the kind
of station it should be to maximize its audience potential.
- SPECIFIC PROGRAMMING RECOMMENDATIONS...“nuts
and bolts” input on music mix, personalities, presentation,
and features.
- RECOMMENDATIONS FOR ADVERTISING...not
“copy,” but rather, the overall message that
your station's advertising should communicate.
In short, our Custom Strategic Research delivers a COMPREHENSIVE
ANALYSIS of where your radio station stands now and a COMPREHENSIVE
PLAN to improve its audience performance.
POWERFUL RESEARCH + PERSONAL SERVICE = SUCCESS STRATEGIES
To achieve these objectives, we specialize in the application of
powerful, advanced MULTI-VARIATE ANALYSIS
tools to real-world radio situations like yours. Multi-Variate Analysis
looks at the pattern of listeners' responses to many
questions - not any one or two - to provide a clearer picture of
your radio station, competitors, listeners.
The result? Focused, actionable strategies that
WIN in today's competitive, fragmented radio markets.
But statistics alone (no matter how advanced) never helped
any station.. Success requires the application of research
into easy-to-understand, actionable strategies.
Mark Kassof
is uniquely qualified to apply powerful Multi-Variate Analysis tools
to radio. He has solid research credentials - an M.B.A. in Marketing
and years of experience applying it. And he has more - over ten
years at stations as a programmer, researcher and air talent. Radio
isn't an “academic exercise” to him... he's been
there.
Mark Kassof's research and radio expertise means we give your station
much more than statistics...
- WE DELIVER OUR FINDINGS IN A CLEAR, GRAPHIC, EASY-TO-UNDERSTAND
WAY.
- WE WORK WITH YOU TO TURN RESEARCH INTO A DECISIVE “PLAN
OF ACTION” FOCUSED ON YOUR STATION AND MARKET SITUATION.
- WE ARE “ON YOUR TEAM” TO ANSWER QUESTIONS
AND PROVIDE ADDITIONAL INPUT BASED ON THE RESEARCH.
Most importantly, this combination of powerful research and personal
service WORKS for our clients' success! In fact, Mark Kassof &
Co. has applied advanced research and helped develop winning strategies
for some of the biggest successes in North American radio.
Get the power of Mark Kassof & Co.'s Custom Strategic Research.
Call us at 734-662-5700. |
