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P1’s: You’ve Got a Friend

On Wednesday, we looked at the programming that makes listeners’ P1 stations “a lot better” than others. But as part of this year’s P1 research, we wanted to dig deeper, probing into the relationship listeners have with the station they listen to most…

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P1 Station: Music and More

On Monday, we reported that nearly two-thirds of radio P1’s think the station they listen to most is “a lot better” than other stations. Today, we check out what makes it a lot better…

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P1 Station is “A Lot Better” Than Others

It’s the Pareto Principle, a.k.a. “the 80-20 rule.” Like, 80% of beer is consumed by the top 20% of beer drinkers — its core consumers. Similarly, in radio, there’s no doubt that stations’ P1’s — who listen to them most — are crucially important.

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Overwhelming Majority Would Miss FM

If you want to evaluate just how valuable something is (or would be) to you, imagine it gone. Say you’re torn between two job offers. Which one would you feel worse about missing out on…that’s the one you really want more. So, how valuable is RADIO to listeners?

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Reality 93%, Perception Much Lower

Neilsen’s latest “Total Audience Report” reveals that radio reaches 93% of adults 18 and older. But when I tell people I work in radio, I’m sometimes told “No one listens to radio anymore.” Ugh! It made me wonder about consumers’ actual perception of radio listening…

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