The Quotations of Chairman Mark
The Quotations of Chairman Mark are our favorite sayings about radio, marketing and research...
“Brilliant Execution of a flawed strategy will get you nowhere.”
“To succeed, you've got to be something for somebody -- enough "somebodies" to make your "something" viable.”
“Show me a station that's only a "second choice," and I'll show you a loser.”
“The single biggest cause of ratings failure is going after listeners we cannot realistically attract”
“These days, the 'middle of the road' is a good place to get run over”
“It's not a "hole" in the market unless there are enough LISTENERS for it”
“Marketing is simple, really...It's about who can we get and how can we get them.”
“Marketing is a reality game...there's no room for wishful thinking.”
“Never confuse your aspirations with marketing strategy.”
“'Me Too' is not a viable strategy.”
“When others zig, consider zagging.”
“Listeners don't read the trades.”
“Listeners don't care what we want or need.”
“Definition of positioning: 'It's what you're famous for'.”
“You've got to be famous for something.”
“Research is to radio managers as x-rays are to doctors.”
“Even the greatest surgeon needs x-rays.”
“Never underestimate your competition...WE may think they're doing a bad job, but unless they are failing to serve listeners in some perceivable way, they're not vulnerable.”
“Never overestimate the competition... Even a dominant station can be extremely vulnerable.”
“The most vulnerable station is the one that does not know its vulnerability.”
