Research Insights was a "think piece" we faxed quarterly from 1993-2003. Here are my selections for "Best of"...

Fall 2003 — POSITIONING LINERS

Summer 2003 — RESEARCH AND CREATIVITY

Winter 2003 — RADIO PSYCHOLOGY

Summer 2002 — BIGGER AIN'T BETTER!

Spring 2002 — PRODUCT MATTERS!

Winter 2001 — OLDSMOBILE'S DEMISE — WHAT GM COULD LEARN FROM RADIO

Summer 2000 — LESSONS FROM "MILLIONAIRE"

Winter 2000 — IMPACT OF SATELLITE RADIO

Spring 1999 — STUPID MARKETER TRICKS

Spring 1998 — IN DEFENSE OF THE AMT

Winter 1998 — BABY BOOMERS TURN 50

Summer 1997 — LESSONS FROM MARKETING FLOPS

Spring 1997 — CONSOLIDATION-ERA RESEARCH

Winter 1997 — USA TODAY ADVERTISING COVERAGE

Summer 1996 — FOCUS GROUPS

Spring 1996 — '70s OLDIES

Fall 1995 — THE IMPORTANCE OF RADIO

Spring 1995 — THE QUOTATIONS OF CHAIRMAN MARK

Winter 1995 — THE AGE OF POLARIZATION

Fall 1994 — FORMAT PSYCHOGRAPHICS

Summer 1994 — RESEARCH ETHICS

Winter 1994 — MARKETING LESSONS FROM THE AUTO INDUSTRY

Fall 1993 — TV ADS FOR RADIO

Summer 1993 — AVOID THESE "TRAPS"!