OUR WINAMT™ AUDITORIUM MUSIC TEST
HELPS YOU PLAY THE MOST POWERFUL,
MOST APPEALING MUSIC

It's simple. The stronger your station's music, the better your station's ratings. Radio stations that focus on the strongest, most appealing songs do better than those who don't. Even more importantly, stations that avoid songs listeners dislike or are simply tired of can attain far greater time spent listening. The result? Your station can achieve a more positive music image, more quarter-hours and (most importantly) a bigger share of the audience.

Mark Kassof & Co.'s WINAMT ™ Auditorium Music Testing is the way to pinpoint the strongest, most appealing music. A single AMT session can literally research hundreds of songs in less than two hours. In one or two sessions, we can test your station's entire music library.

Mark Kassof & Co.'s WINAMT™ is different from others in that we ask two distinct questions for each song -- one determines familiarity and burnout; the other measures appeal on a five-point scale. This approach provides more precise results than AMTs that attempt to combine these issues into a single, all-encompassing scale.

And our exclusive WINAMT™ software is an easy-to-use Windows-based program that enables you to sort the results by title, artists, or scores, quickly find specific titles and artists, and print out the results or view them on screen...